New Products

Description Filling and Weight Specification FAQ The Sand Atlas Stone is a safer, more accessible alternative to a traditional atlas ston...

Description Specification What's Included? FAQ Assembly The Riot Functional Trainer – Versatile 4-Point Cable Training System The Riot Fu...

The Riot MRR Leg Roller Pad Attachment is designed to stabilise your body during lat pulldown movements, ensuring proper positioning and improved f...

Description Specification FAQ Availability expected from June 2026. Streetlifting is evolving rapidly as a strength sport. Competitions demand...

Description Specification FAQ Built for demanding posterior chain training Availability expected from June 2026. The Pro 45° Hyperextensio...

Description Specification FAQ A versatile adjustable FID bench built for demanding gym environments Availability expected from October 202...

Description Specification FAQ The Riot Low Profile Functional Trainer – Compact Rack-Integrated Cable System Availability expected from Octobe...

Heavyweight Oversized T-Shirt— 100% Cotton Jersey Thicker and heavier than the standard t-shirts most people are used to. The Home of Strength Tee ...

Heavyweight Oversized Hoodie — Stone-Washed, Structured, Built to Last Pick it up and you’ll know straight away. This isn’t a thin, printed hoodie ...

Heavyweight Oversized Joggers — Structured Comfort for the Full Set Same heavy, structured feel as the hoodie. The Home of Strength Joggers use the...

Heavyweight Oversized Joggers — Same Feel, Shorter Cut The Home of Strength Shorts use the same 65% cotton and 35% polyester fabric blend as the jo...

The Calf Raise Bar is a compact yet powerful tool to elevate your lower-leg training. Designed for gyms, PT studios, and serious home setups, it en...

Notorious Lifters Sumo Sole Gen 5 – the Evolution of the Ultimate Powerlifting Slipper The Sumo Sole Gen 5 builds on everything that made its ...

Notorious Lifters Sumo Sole Gen 5 – the Evolution of the Ultimate Powerlifting Slipper The Sumo Sole Gen 5 builds on everything that made its ...

NOTORIOUS LIFTERS GEN 3 – MINIMALIST FOOTWEAR The premier minimalist training slipper. Notorious Lifters Gen 3 features a standard width toe box...

Notorious Lifters Sumo Sole Gen 5 – the Evolution of the Ultimate Powerlifting Slipper The Sumo Sole Gen 5 builds on everything that made its ...

Notorious Lifters Sumo Sole Gen 5 – the Evolution of the Ultimate Powerlifting Slipper The Sumo Sole Gen 5 builds on everything that made its ...

The Strength Shop Functional Competition Sandbag is designed for dynamic strength and conditioning workouts. Available in 10 kg, 20 kg and 30 kg, t...

Description Specifications Commonly Asked Questions 29mm Texas Power Bar (7th Generation) The Gold Standard Competition Barbell Best Competitio...

Description Specifications Commonly Asked Questions 29mm Texas Power Bar (7th Generation) The Gold Standard Competition Barbell Best Competitio...

Description Specifications Commonly Asked Questions Texas Deadlift Bar (27mm) Built for Maximum Pulling Performance Most Whip Competition Dead...

Let’s go heavy Upgrade your gear and elevate your training experience with the V2 Belt. Made specifically for our Original Belt Squat Machine, the ...

Unlock a new dimension of functional training with the Landmine Attachment – a compact, heavy-duty solution for strength, conditioning, and rotatio...

Comes with a Lever Buckle of your choosing, which has a lifetime performance warranty Lift with confidence – for support and stability A high-quali...