New Products

Total focus on your lifts – no slip grip shirt  Doing your big lifts, worrying if you’re going to slip out of your bench set up or having the barbe...

Improve your performance Save critical time and energy with the right grip shirt. With the Strongman Grip Shirt you can focus on the task ahead wit...

Strong support for your next lift  Introducing our new Flex-Fit Belt. As an Olympic weightlifter or functional fitness athlete, you require a belt ...

Strong support for your next lift  Introducing our new Flex-Fit Belt. As an Olympic weightlifter or functional fitness athlete, you require a belt ...

Our strongest knee sleeve Made of special compound neoprene, these knee sleeves are a lot stiffer than our regular Inferno Knee Sleeves, while havi...

IDEAL BENCH FOR COMPETITION STYLE POWERLIFTING TRAINING Train like you're competing. Designed with all the legal specs for competition benches, you...

Raise your training efficiency With three adjustable settings for the sitting pad and nine settings for the back pad, you can effortlessly modify t...

THE SPACE-SAVING 19-IN-1 KETTLEBELL Anyone looking to add kettlebells to their training routine, will have a blast with this kettlebell variation. ...

WIDE TOE BOX: INCREASE BALANCE, STABILITY – GENERATE POWER Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

WIDE TOE BOX: INCREASE BALANCE, STABILITY – GENERATE POWER Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

WIDE TOE BOX: INCREASE BALANCE, STABILITY – GENERATE POWER Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

NOTORIOUS LIFTERS GEN 2 – THE MINIMALIST DEADLIFT SLIPPER-SHOE The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original N...

NOTORIOUS LIFTERS GEN 2 – THE MINIMALIST DEADLIFT SLIPPER-SHOE The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original N...

NOTORIOUS LIFTERS GEN 2 – THE MINIMALIST DEADLIFT SLIPPER-SHOE The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original N...

EASY AND PRECISE BARBELL ADJUSTMENT The characteristic of these J-Hooks are the sliding elements of the barbell shelf. The robust rollers made of h...

EASY AND PRECISE BARBELL ADJUSTMENT The characteristic of these J-Hooks are the sliding elements of the barbell shelf. The robust rollers made of h...

WIDE TOE BOX: INCREASE BALANCE, STABILITY – GENERATE POWER Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

WIDE TOE BOX: INCREASE BALANCE, STABILITY – GENERATE POWER Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

A stable foundation for lifting It's hard to imagine Olympic weightlifting without weightlifting shoes. But you don't have to be a classic Olympic ...

Nike Romaleos 4Strength and stability for elite level training. Designed for strength and stability, the Nike Romaleos 4 features a supportive mids...

Performance & comfort: unisex singlet for Powerlifting competitions To excel in competition, you need to be able to focus on the most important...

Top blend of comfort & performance: IPF approved women’s singlet for powerlifting competitions To perform at your best, you need to feel confid...

Introducing our version 2 of Strength Shop sandbags! These are vastly improved over our original bags showcasing a new design and materials that w...

STAY HYDRATED & FUELLED  This shaker is handy and keeps you supplied with hydration and your favourite protein or supplements, featuring the mo...

PRACTICAL SOLUTION TO STORE YOUR ADJUSTABLE DUMBBELLS Our Adjustable Dumbbells are the perfect addition to your gym setup. They are compact and eas...

Relieve pressure and ease back pain with our Strong(wo)man underbelt Specifically designed with strong(wo)men in mind, this underbelt provides an o...

Alien Grip Jizz by Affinity - 250m.A highly concentrated liquid chalk that offers a grip that's "outta this world"... eurgh.A pea sized drop wi...

Carbon Grip Jizz by Affinity - 150m.Exclusive to Strength Shop UK and Europe, Affinity Alien GripJizz Carbon Competition is a blend of the same...

NoSweat by Affinity - 50ml. NoSweat is a non sweat barrier initially designed to aid Powerlifters by eliminating sweaty palm when using powder c...

S.T.A.B tacky by Affinity - 350ml. S.T.A.B tacky is a “from the ground up” stone tacky. Made for elite athletes and with the same ethos applied...

S.T.A.B tacky remover - 200ml. "GET THIS SHIT OFF ME" Is what we all think and don't say... So for every S.T.A.B stone session there's this. A q...

Note: The Rotating handles pictured are for illustration purposes, this listing is solely for the purchase of the Adjustable Lat Pull Down Bar ONLY...

These rotating handles have been designed with variety in mind, primarily to be used with the lat pulldown bar allowing you to truly target every a...